Jetstar is apparently all set to transform the way that people check in at airports. According to reports domestic customers for Australia and New Zealand will see the launch of a new 100 percent self service check in model.

The low cost carrier went on to announce Friday that it will expand its current self service technology. Some of the expansions include things like web check in and self service kiosks at some airports. Jetstar went on to express its hopes that the new initiative will make the check in process quicker and more efficient.

Of course, travel industry experts and travelers have expressed concerns over the 100 percent self service check in model. A member of the Cairns Tourism Association Committee, Peace Mitchell, said that he would prefer to check in from home or speak to someone. He said that he did not want to use a self service kiosk, especially if he has luggage to check in.

This latest announcement comes as Jetstar begins to roll out the world first SMS boarding pass technology, as well as automatic web check and pre enrollment for flights at the time of booking. The number of self check kiosks will be doubled across the airline’s Australian and New Zealand domestic network.

The CEO of Jetstar, Bruce Buchanan, says that self service check in areas will improve, not hinder, customer service. He said that through the growing of innovative new customer facing applications at airports, they are seeking to ensure that airport experiences are better. They want airport experiences to be hassle free.