Tuesday 07th of February 2012

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According to Australia’s flight attendant union, erotic and raunchy airline ads are putting cabin crew women at risk of sexual harassment and abuse from male travelers. This new warning comes following an onslaught of very sexually explicit advertising campaigns that were released by airlines around the world. Some say that these ads are giving people the wrong idea of what flight attendants actually “do” during flights.

Just earlier this week, Russian start up airline, Avianova, launched an advertising campaign showing bikini clad flight attendants washing planes. The ad does a great job of catching the attention of travelers, and may even make people more likely to try the new airline out. Thus, in that regard the ad was very successful. However, unions are concerned.

Not only this, but just days later, leaked images made their way to the net from Russia’s largest airline, Aeroflot, and its new calender. This calender features real flight attendants posing completely nude.

The Secretary of the Flight Attendants Association of Australia, Jo Ann Davidson, said that raunchy advertisements are offensive and place cabin crew women at risk. Ms Davidson said that this type of provocative advertising, using cabin crew in this kind of light, is not tolerated in Australia and should not be acceptable anywhere else in the world. Such suggestive advertising makes it look like the cabin crew women are part of the product that the airline is selling. It sends the wrong message to passengers, and puts people at risk of sexual harassment.

However, other experts do not see what the big deal is. People have always known that “sex” sells in advertising. That is why companies all over the world, not just airlines, use these kinds of methods. They also point out that the women that posed nude for the calender did so because they wanted to. They were not forced in anyway to pose this way.


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