Everyone knows that Japan Airlines has been trying to reinvent itself ever since it had to be saved by the Japanese government yet again. Well apparently nothing says “new” like a brand new logo. That’s right, Japan Airlines has just recently unveiled its new crane logo on a Boeing 767. This new symbol was shown off at Tokyo’s Haneda Airport.

Of course, this new logo was not a shock to a lot of people. In fact, the airline announced its new logo back in January of this year. When it announced its new logo, it also took the time to announce its new philosophy and corporate policy. This new policy underscores the company’s re-commitment to provide the highest level of service to its customers.

Overall, Japan Airlines is heading in the right direction. After all, there would be no airline at all if it was not for consumers. So it’s a good idea to return to the foundation of making a good company, which is pleasing the consumer.

However, that is not all Japan Airlines wants to do. Apparently the goal is to raise its corporate vale so that it will be able to contribute to the advancement of society. This pretty much means that Japan Airlines wants to give something back to the community. That is a pretty good idea since it was the government’s money that bailed them out in the first place.

The 767 that had the new symbol took off on Monday on a commemorative flight to Kushiro. This flight was all part of a tour, which did include a visit to a crane sanctuary. Pretty fitting since it’s the animal that they chose to use as their symbol.